Endura’s company philosophy remains true to its original concept of producing high performance, long lasting cycle clothing using the best available materials and design. By investing heavily in development and innovation, Endura now has multiple patents granted and pending.
All Endura sales and marketing staff, all directors and product development team are keen cyclists who are passionate about cycling and developing the best possible products for cycling.
In addition to the product input from the in-house team, Endura works closely with a number of riders – from World and British Champions to club racers and commuters – to develop and refine their clothing.
